–– Designer & Design Leader

–– Designer & Design Leader

–– Designer & Design Leader

Polaroid

Polaroid

Role
Design Director

Time
2019 - 2020

One of the most iconic brands in the world asked Fantasy to help design a new smartphone. In today’s ever accelerating world more than ever we were tasked to create experience that made moments matter.

Polaroid

Role
Design Director

Time
2021 - Present

The Inspiration

The Inspiration

The Inspiration

What inspired us most is the camera itself. The long-lasting design of retro models.

What inspired us most is the camera itself. The long-lasting design of retro models.

And successive design of modern models.

And successive design of modern models.

To new frontiers for the brand.

To new frontiers for the brand.

The Explorations

The Explorations

The Explorations

The Iconography

The Iconography

The Iconography

The Pivot

The Pivot

The Pivot

Polaroid wanted to take the existing designs and direction and turn it into three foundational apps of the phone. Memories TV, Create & Send a Polaroid – in less than 4 weeks!

Polaroid wanted to take the existing designs and direction and turn it into three foundational apps of the phone. Memories TV, Create & Send a Polaroid – in less than 4 weeks!

The Result

The Result

The Result